Review the labels
List the current navigation items and describe the visitor question each answers. Merge unclear duplicates and replace internal terminology with familiar words. Keep legal and secondary information available without giving it the same prominence as core services.
Look at the full journey
Visitors may arrive on an article or service page rather than the homepage. Check whether they can identify the business and move to related information. Breadcrumbs and contextual links can support this without adding every page to the main menu.
Test a few tasks
Ask someone to find a specific service, check the location and contact the team. Observe where they hesitate rather than explaining the navigation to them. A task-based review reveals problems that a discussion of menu appearance can miss.
Change carefully
When simplifying navigation, keep useful pages reachable and check internal links. Removing a menu item does not automatically mean the underlying page should disappear. Review the new structure on mobile before publishing it.
Explore the next step
Read more about website design and search engine optimisation or contact our team with your requirements.
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